Visualise a career in design

Study a Bachelor of Design (Visual Communication Design) and set yourself on the path to a successful design career. You’ll explore how, as humans, we communicate and organise information in visually accessible ways, and develop a well-rounded understanding of the theory and practice of communication design. The course investigates both a traditional print-based design perspective and one which covers web-based applications and new technologies.

The degree has a strong focus on visual communication in the global marketplace and how to design for both business and consumer audiences across different cultural contexts. You’ll graduate with a thorough knowledge of typography, logotype design, layout, publication design, environmental graphics, packaging and digital design.

Bachelor of Design and Master of Design Strategies:

  • employ innovative use of different visual and emerging media types across print, screen and
  • develop effective design solutions for specific audiences
  • gain fluency in the visual vocabulary and technical skills relevant to visual communication
  • acquire image-making expertise and the ability to develop visual design artefacts using a
    range of analogue and digital media.

Work Integrated Learning

Take advantage of opportunities for direct industry engagement at every level of your study, including internships with private companies, government departments, advertising and design agencies, and more. You’ll learn about design from real-world industry practitioners and will undertake live industry briefs with the opportunity to progress your designs into production. You’ll work collaboratively with fellow Bachelor of Design students to create products with the potential to sell them on campus and throughout Canberra.

By the time you graduate you’ll have amassed an impressive portfolio of genuine design projects, and will have opportunities to present it to, and have it reviewed by, industry professionals. Previous associations UC students have connected with include BMW, Canberra Design Festival, National Museum of Australia, FASHFEST, Australian Tax Office, Zoo Group, Cre8ive, Oxide Interactive, Red Corner Boxing and ThinkPlace.

Career opportunities

  • Graphic designer
  • Multimedia designer
  • Art director
  • Creative director
  • Digital designer
  • Package designer
  • Design strategist
  • Interactive designer
  • Design researcher
  • Visual designer

Course-specific information

Signature overseas short-term study options have been tailored specifically to this course so that high-achieving students have an opportunity to work with leading designers and students at prestigious overseas institutions. Students can choose to use their breadth units for their overseas Study Abroad experience.

High-achieving students also have the option to take units in the Master of Design Strategies in their final year of study.

Course module

At SVKM’s IIS, Mumbai

Year 1 : Bachelor
Semester 1

  • Design Culture and Society
  • Introduction to Design Thinking Techniques
  • Professional Orientation (Design)
  • Visual Communication Theory and Principles

Year 1 : Bachelor
Semester 2

  • Human Factors for Interaction Design
  • Introduction to Interaction and User-Centred Design
  • Principles of Typography and Layout
  • Visual Representation Techniques

Year 2 : Bachelor
Semester 3

  • Affective Interaction Design
  • Cross-Cultural Design Strategy
  • Packaging Design and Communication
  • Programming for Design

Year 2 : Bachelor
Semester 4

  • Design for Digital Contexts
  • Front-end Web Design
  • Professional Practice 2 : Work Integrated Learning
  • Visual Branding and Identity Systems

At University of Canberra, Australia

Year 3 : Bachelor
Semester 5

  • Creative Thinking 
  • Designpreneurship
  • Information Visualisation
  • Professional Practice 1 : Work Integrated Learning

Year 3 : Bachelor
Semester 6

  • Experiential Graphic Design
  • Professional Evidence (Design)
  • Ubiquitous Computing and Internet of Things

Year 4 : Master
Semester 1

  • Innovation Toolbox PG
  • Research Methods in Built Environment and Design
  • Strategic Design for New Economies PG

Year 4 : Master
Semester 2

  • Design Incubator PG
  • Design Led Innovation

Admission requirement

  • Higher Secondary Certificate with a minimum of 70%
  • India School Certificate with a minimum of 65%
  • All India Senior School Certificate (CBSE) with an overall grade of 10 (or overall percentage of 65%) in best four externally examined subjects.
  • International Baccalaureate: 26 IB points overall

English Requirements

  • Academic IELTS or equivalent of 6.0 with no band score below 6.0. Other requirements
  • Candidate must pass the selection process at SVKM’s IIS which includes assessment of application form and a personal interview.
  • Candidates must meet Genuine Temporary Entrant (GTE) requirements and obtain a student visa in order to progress to the Australian-based component of the program.

Document requirement

The following documents are required to be submitted along with the application form:

  • Copy of Pan Card
  • Copy of Aadhar Card
  • Copy of Valid Passport
  • Copy of the XII Std. or equivalent examination
  • Leaving certificate of the last attended institution (Original)
  • Copy of Certificates proving the required English proficiency
  • Duly filled Identity Application form along with two Passport photographs
  • Duly signed IIS rule book

Note: The originals of above mentioned documents must be produced at the time of admission.

Prior to progressing to the Australian-based component of the program the candidate will need to provide documentation relating to the GTE requirement including evidence of financial capacity and a Statement of Purpose.


Fee Structure

Studying Year 1 & 2 at SVKM’s IIS, Mumbai
Year 3,4,5 at University of Canberra, Australia
  Year 1 (INR)* Year 2 (INR)* Year 3 (AUD)** Year 4 (AUD)** Year 5 (AUD)***
Fees 4,00,000 4,00,000 32,580 31,420 33,100
  • *Fees at SVKM’s IIS are exclusive of GST @18% or as may be applicable at the time of admission.
  • ** Year 3, 4, 5 fees are subject to change
  • *** Year 5 comprises of 6 months
  • # Foreign Language course fee is applicable separately.

Cancellation policy

  • Cancellation policy of IIS
  • 100% refund – 15 days from the date of Admission. However the deduction of Rs. 10,000/- towards the processing fees will be made.
  • 75% refund – 16 days to 30 days from the date of Admission.
  • 0% refund after 31st Day of Admission.


  • No refund will be made for the GST or such other indirect taxes.
  • By the expression “date of admission” is meant the formal date on which the student has taken admission in the college by paying the Full or part fees.
  • All deductions will be subject to the percentage of total amount of fees charged for the Level 4 of the program.


Bachelor of Design and Master of Design Strategies

Advantages of pursuing a Degree at SVKM_IIS?It is cost effective solution to studying overseas where by the student can pursue an International degree here in Mumbai with SVKM one of the most trusted branded here in in Mumbai and finish in Australia with highly reputed University.

What is the advantage of the integrated course?

  • Cost-effective solution to studying overseas
  • Start your degree in Mumbai and finish in Australia’s capital
  • Complete the program in only 4 year, the student save 2 years time.
  • Internationally recognized qualification
  • Eligibility for 3year work permit after completion of study

How do I apply for the course?
We have an online admission process where in the student is required to register online and submit the list of required documents. (Link)

Degree is awarded by which university?
The Degree is awarded by University of Canberra.

 What are the eligibility criteria to follow this course?
Kindly follow this link to know the details

What is the relationship between SVKM IIS and University of Canberra?
SVKM is the collaborative partner, with University of Canberra to deliver to deliver this program in India for the first two years.

Ranking of University of Canberra?
University of Canberra is currently ranked among the world’s top 60 Universities under the age of 50 and in the top 1.2% of Universities world wide.

 Do I need an IELTS?
Yes, academic requirement IELTS/TOFEL  score of 6 and above.

Is it compulsory to go University of Canberra to complete this course?
Yes, it is compulsory in order to complete the program the student needs to go to Australia.

Accommodation facility University of Canberra?Yes, there is guaranteed on campus accommodation for all SVKM’s IIS students.

Role and assistance provided by SVKM-IIS for processing the student visa?
Yes, we offer all the support to the students to process their VISA. We conduct VISA meetings and counsel our students for VISA application.

How much does this program cost?
Kindly follow this link to get further information

 Work Visa eligibility?
After Completion of 2 years of study in Australia, you may be eligible for 3 years work permit               (Subject to satisfying Australia Government post-study work visa requirement)

Career opportunities post completion of the course?

  • Graphic designer
  • Multimedia designer
  • Art director
  • Creative director
  • Digital designer
  • Illustrator
  • Package designer
  • Design strategist
  • Interactive designer
  • Design researcher
  • Visual designer

 If I am a Commerce or a Science background student will I be able to pursue this degree?
Yes, you can pursue this degree even if you are from the Science or Commerce background.

To pursue this degree do I require proficiency in Drawing and Fine Arts?
No, there is no such requirement to pursue this course.

Is an Educational Loan available?
Yes, there is Education Loan facility which is available